Oct 18

Written by: Renegade
Thursday, October 18, 2007 12:00 AM

Checking around in the news, Yahoo's stock is up 10%. Looks like the new CEO is doing something right. Their revenues are up more than that as well.

It's very good to see that there is hope there. A strong and healthy Yahoo is good for the Internet. Google has taken search and advertising by storm and is now the 800 tonne gorilla, so I'm hoping that both Yahoo and Live can keep in there to provide some kind of competition and moderation to keep the market from becoming a monopoly.

It's gloomy enough if you really have a good understanding of how Google's AdWords work right now, but if the other major players fail, it will only get worse and prices will only go up more than they have been rising. The small players are almost nothing to speak of and don't influence the market much, but the bigger ones like Yahoo & Microsoft haven't been faring too well. Google is so large now that it dwarfs the top 10 advertising agencies in the world - combined.

Nothing against Google - I use their services all the time and am certainly grateful for them as they do well by me. But it's about time for some good news for competition in the market, even if it's just a faint glimmer of hope for the moment.

Cheers,

Ryan

 

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